Ahmed
Zarzour

Ahmed Zarzour brings 15 years of experience building commercial organizations across Saudi Arabia and Bahrain. Behind every result—market share won, distribution expanded, or a brand rebuilt—there was a system: a decision made months earlier, a team developed differently, and a problem solved at the root rather than the surface.

His career spans three of the world's most competitive consumer brands: L'Oréal, Unilever, and Perfetti Van Melle. FMCG built more than commercial experience; it instilled the discipline of delivering in the real world—close to the shelf, the market, the numbers, and the execution required to recognize when the story and the data do not match.

Ahmed designs organizations to outlast the person at the top and develops teams to own the process that produces results. Financially grounded, commercially instinct-driven, and technically fluent, his operating approach is simple: do not just plan—build the structure that makes planning stick. Risk is calculated, and accountability is tied to outcomes rather than intentions.

Today, Ahmed applies that operating system at Wave Media, Saudi Arabia's dominant indoor digital network, with touchpoints across malls, gyms, and transit in more than 15 cities. His focus is on building the infrastructure and AI-powered tools that demonstrate digital out-of-home media's influence on consumer behavior and brand growth.